Metaphorical thinking and creativity
Cognitive psychologist Mark A. Runco is a leading creativity researcher whose empirical work focuses on idea generation and divergent thinking. Nearly 30 years ago, he founded the Creativity Research Journal, which he still edits, and in 2014, he founded the new journal Business Creativity and the Creative Economy. He co-edited the Encyclopedia of Creativity in 1999 and 2011. In this exclusive interview he discusses creativity and metaphorical thinking.







