Emerging Ideas

Victoria Westerman and Natasha Gertler: Visualogical

Visualogical is both an interactive digital art workshop and a novel system of social investigation, developed by artist Victoria Westerman and curator Natasha Gertler.

By harnessing the power of group collaboration and artificial intelligence, Visualogical hacks into the visual subconscious of participants and allows them to illustrate it with regards to a chosen theme.

Visualogical is both an interactive digital art workshop and a novel system of social investigation, developed by artist Victoria Westerman and curator Natasha Gertler.

 

By harnessing the power of group collaboration and artificial intelligence, Visualogical hacks into the visual subconscious of participants and allows them to illustrate it with regards to a chosen theme. This gives each participant the unique opportunity to walk away with their very own ‘psyche selfie’ whilst data on people’s subconscious perception about the chosen theme is collected, analysed for both visual and statistical patterns, and later published.

For their inaugural event, Visualogical were selected by Art Night 2018 – London’s largest free contemporary arts festival – to take over the studios of Battersea Power Station and run the Visualogical workshop to find out what ‘home’ – the curatorial theme of the festival – means to the people of London. With the creation of a digital self-portrait of the ‘home’, free from external influences and politically charged pressures, Visualogical aimed to empower people with a greater sense of identity enabling themselves as well as authorities to make better informed decisions.

Our notion of ‘home’ is continually evolving and with ever increasing globalisation and digitalisation perhaps now more than ever. The recent refugee crisis, Brexit, and the Internet of Things are just a few of these examples that continue to change, both physically and conceptually, what the ‘home’ is. Through word association, archetypal symbolism, colour psychology and machine learning, Visualogical captures a snapshot of this evolution, providing participants with unprecedented insight into their own subconscious whilst giving them the opportunity to access, express and represent their own inner views on such important matters.

 

Visualogical has collaborated with Niio to use their comprehensive set of tools for new media digital art through which they are able to securely store, manage and display the created artworks and data. With the appropriate analysis, the data gathered from this artistic experiment can be extremely insightful. As such, Visualogical are collaborating with experts from a variety of fields to conduct an in depth and multidisciplinary analysis on the data to find out what ‘home’ looks like to the visual subconscious of London – and we can’t wait to see what they find!

 

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Art Night website: http://2018.artnight.london/projects/victoria-westerman/
Artist website: victoria-westerman.com

Visualogical website: coming soon
Visualogical Instagram: visualogical
Visualogical Facebook: visualogical

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