Marta Kaczmarczyk graduated from MSc in Cognitive and Decision Sciences at University College London and Post-Msc (PDEng) in User System Interaction at Eindhoven University of Technology (TU/e). Marta is an expert in persuasive science and technology. She had researched this topic in the medical and well-being field for two years during her Post-MSc course and during her work as a UX researcher at the TU/e. She is interested in demystifying the psychedelic experience and creating a scientific framework that would be more accessible to the Western mind and more relevant than the shamanic or new age framework which is popular in the psychedelic community. She is a co-founder and a coordinator of Psychedelic Society of the Netherlands; a non-profit organization focused on advocating a safe use of psychedelic substances.